Logo and Web site for Dave's Wheels

Dave's Wheels builds custom bicycle wheels, but more than that, Dave is an expert in this field. He's been building wheels and getting rave reviews for many years. We designed a logo for him that features his signature red and black checkerboard. For his website we used full-page, rotating backgrounds for an immersive experience, a pop-up contact form and an unusual transparent bottom navigation to appeal to an edgier clientele.